1. Core Audience
🔹 Based on demographics, interests, behaviors, age, gender, location, and more.
👉 Example: People aged 18–35 in Bangalore interested in “Digital Marketing.”
2. Custom Audience
🔹 Based on your existing data (people who already interacted with your business).
👉 Example: Website visitors, app users, email subscribers, or people who engaged with your Instagram page.
3. Lookalike Audience
🔹 Meta finds new people similar to your best customers (based on your custom audience).
👉 Example: If your customers bought a course, Meta will find people with similar behaviors and interests